Running an Amazon business is tough, and every seller needs help at some point. But how do you choose the right consultant when there are so many options available? Instead of just looking for someone to solve your current problems, like improving your ACoS, consider hiring a consultant as an asset in your future growth.
Often, sellers are lured in with promises of quick fixes and guaranteed sales, only to fall flat. What you really need is a long-term partner who comprehends your goals and has the technical expertise to achieve them.
In this article, we’ll discuss five key questions to ask any potential consultant to ensure they’re the right fit for the future of your business.
Are they improving your strategy, or are they just automating the process?
When choosing an Amazon marketing consultant, it’s crucial to understand how they use AI-powered analytics to build your strategy. While mechanization can help with repetitive tasks like bid adjustments, a truly skilled consultant goes beyond that. They use advanced tools to gain deeper insights, predict trends, identify new keywords, and analyse data beyond simply setting up campaigns.
As a seller, pay attention to how these analytics help you predict trends, identify opportunities for high-performing keywords, and make data-driven decisions that improve long-term performance. The key here is that a good consultant doesn’t just automate tasks; they use advanced tools to predict, optimise, and uncover hidden opportunities. This approach allows you to develop a more strategic and scalable plan for growing your Amazon business.
Do they provide numbers or analytics?
When choosing an Amazon expert consultant, it’s essential to focus on how they process the data. Many consultants send you a standard report full of numbers and metrics. But a good consultant will turn this data into actionable information. They’ll explain what’s working, what’s not, and, most importantly, why.
Look for someone who provides customised, client-focused reports. You don’t need a standard dashboard full of confusing statistics. Instead, a consultant should explain how changing a metric, such as ACoS, directly affects your profitability. Their ability to transform data into understandable, actionable insights that you can implement is the mark of a true partner. This approach doesn’t just report results; it helps you make informed decisions to grow your business.
Who owns the strategy?
When working with an Amazon expert, you want to make sure you’re not left in the dark. Some consultants operate in a “black box,” meaning you don’t know what’s going on behind the scenes. This can lead to prevention and loss of control over your business. A good consultant should focus on knowledge transfer, ensuring that your team not only executes the strategy but also understands it.
You need transparency in the process so that you don’t have to rely on third parties. The right partner, like eStore Factory, will give you the necessary authority, ensuring ownership of data and creative resources and allowing you to make decisions with confidence going forward. As an Amazon seller, it’s vital to adopt a collaborative approach that prioritises your long-term success, enabling you to make informed, independent decisions as we advance.
Can they grow and scale with your business?
As your Amazon business grows, your goals and objectives will change. An Amazon advertising consultant who focuses only on basic tactics won’t keep up. You need someone who can grow with you and adapt to new challenges as they arise.
Look for a consultant who can cover more than just PPC advertising. A true expert will cover advanced strategies such as audience targeting, brand-building campaigns, and entering new Amazon markets. For example, when expanding into international markets, a good consultant should help you with localisation, language targeting, and cultural nuances to succeed in those regions.
You need a consultant who can support you as your business evolves, offering innovative tactics to address your unique scaling challenges and help you stay ahead and remain competitive in a growing market.
Are they focused on your revenue, not just your advertising spend?
One of the most significant caveats when choosing an Amazon consultant is an inappropriate incentive structure. If their fee is calculated as a percentage of your advertising spend, they may be more focused on increasing your costs than optimising your profitability.
Therefore, you need to turn to Amazon experts who are willing to discuss pricing models that drive profitable growth, not just increasing advertising spend. A good consultant will understand your business’s overall health, not just your advertising budget, and will focus on growing revenue and reducing ineffective spend. Ultimately, the right consultant should help you achieve sustainable growth by focusing on your revenue and developing strategies that promote both short- and long-term profitability.
Conclusion
Your future success on Amazon starts with asking the right questions. By focusing on AI strategy, data analytics, ownership, scalability, and financial alignment, you can be confident that your chosen consultant will be a true partner in your long-term growth.
At eStore Factory, we believe that asking the right questions from the start is essential to building long-term relationships that lead to real and sustainable success. Our expertise in advanced AI tools and data-driven strategies can help you find the right partnership. To learn more about how we can support your growth, contact us today and explore our AI-powered solutions.